Apple, Google 'Kill' Advertising Cookies

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Apple, Google 'Kill' Advertising Cookies

Post by Scott »

If It's a slow day--here is something to chew on that might catch your attention:
https://www.zerohedge.com/technology/ap ... -overhauls

Apple, Google 'Kill' Advertising Cookies In Major Privacy Overhaul
Google and Apple are each making major changes to the way advertisers can track and target consumers, which will effectively kill the decades-old 'cookies' used to tailor ads based on websites you've visited.

Apple's plan, unveiled Monday, has made privacy advocates happy but has ad-tech firms, mobile app developers and rivals (primarily Facebook, which could lose up to 3% of revenue according to Bank of America) fuming, Bloomberg reports.

...cont
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